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Love Your Forest

April 29

World Champion racer Katy Curd swaps trash for treats as Love Your Forest’s Trashconverter returns to the Forest of Dean

The highly regarded Mountain Biking Coach is supporting the anti-litter campaign Love Your Forest this Sunday 29 April at the annual Forest Activities Festival

 

Love Your Forest, the rural anti-litter campaign, is launching a new programme of activities to raise awareness of the growing litter problem in the beautiful Forest of Dean.

 

To mark the occasion, 4X World Champion racer Katy Curd will be exchanging trash for treats from the new Trashconverter, a redesigned horse box, which will act as an information hub for the duration of the campaign. It will be travelling to key spots around the region over the coming months, including; littered laybys, music festivals, village fairs, schools, parks and tourist hotspots to engage with local communities and to provide advice on how to reduce litter in the forest.

 

Last year, the Trashconverter van toured the Forest of Dean over a period of two weeks, visiting 29 different locations on a ‘van-detta’ against littering. Visitors and residents swapped an astounding 68 bags of litter for 2,400 treats like flowers, seeds and popcorns.

 

Katy who offers mountain bike coaching in the Forest of Dean says:

 

“I’m really excited to be supporting Love Your Forest and the return of the Trashconverter. This is an innovative and fun way to engage with visitors including the mountain biking community. It saddens me to see the forest covered in litter – particularly when there is so much work going into providing good riding trails for free. Besides the impact on the environment, litter is also a hazard and dangerous for riders and others using the trails. Whether you’re a walker, sightseer or a mountain biker, it’s everyone’s responsibility to keep litter out of the forest.”

 

Each year 250 tonnes of rubbish are removed from the Forest of Dean area, costing the District Council alone £430k per year. Forest of Dean District Councillor Chris McFarling, Cabinet Member for the Environment, welcomes Katy’s championing of the Love your Forest campaign. “By motivating people to not drop litter in the first place, a remarkable cultural shift is being supported.”

 

The Love Your Forest campaign was launched in 2016 by environmental charity Hubbub and local soft drinks manufacturer Lucozade Ribena Suntory. Supported by the Forest of Dean District Council, the Forestry Commission, Wye Valley & Forest of Dean Tourism and Foresters’ Forest, it has successfully been raising awareness of the litter problem and encouraging residents and visitors to do their bit to tackle the issues.

Mick Pedder, Site Director, Lucozade Ribena Suntory says “At Coleford we’re well aware of what a privilege it is to work in such a beautiful area – one that so many of our staff call home. It is therefore only natural that we passionately believe in working with the local community, the Council and Hubbub to take action, put an end to littering and protect the Forest.”

 

Love Your Forest aims to be a community owned campaign, with multiple local groups running Love Your Forest events and activities. Hubbub is calling for new groups to get involved to help spread the Love Your Forest message.

 

Trewin Restorick, CEO of Hubbub, says: “We are thrilled with our new Trashconverter – we want to visit as many local events as possible this year to help spread the word so do get in touch if you’d like a visit. We are also really pleased to see local groups begin to take ownership of the campaign and hope to see lots of local people come forward and help shape the future of what is a really unique initiative.”

 

To show your support for the #LoveYourForest campaign, visit the Trashconverter which will be on site at the Forest Festival Activities on Sunday 29 April 2018.

 

Anyone interested in a visit from the Trashconverter or wanting to get involved with the campaign should contact Hubbub at hello@hubbub.org.uk.

 

People wishing to volunteer for litter picks should contact forestersforest@fvaf.org.uk

 

About Love Your Forest:

Love Your Forest is an anti-litter campaign launched in 2016 and run by environmental charity Hubbub and funded by Lucozade Ribena Suntory. The campaign is supported by the Forest of Dean District Council, the Forestry Commission, Wye Valley & Forest of Dean Tourism, and Foresters’ Forest.

Facebook page: www.facebook.com/LoveYourForest/

 

About Hubbub:

Hubbub is a charity which explores innovative ways to interest mainstream consumers in important sustainability issues, through different ‘hubs’ of activity: Food; Fashion; Homes; Neighbourhoods; Sport and Leisure. Hubbub’s previous campaigns have included #SquareMileChallenge, the UK’s first large scale solution to coffee cup recycling and #PumpkinRescue to encourage more people to eat the carvings from their Halloween Pumpkins.

 

www.hubbub.org.uk

Twitter: @hubbubuk

Details

Date:
April 29

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